By Dularchandra Kushwaha | Founder, dcmindunicorn.com
If you spend any time on Twitter (or X, as it’s now called), you’ve probably seen it. Friday morning rolls around, you’re half-awake with your coffee, you check the trending list—and there it is, right at the top, almost every week: #GodMorningFriday.
It’s not about a movie premiere. It’s not the latest scandal or some celebrity meltdown. Still, it racks up millions of tweets and refuses to budge from the spotlight. At first, it just looks like a simple greeting. But if you stop scrolling and actually pay attention, you’ll see it’s way more than a passing trend. It’s a massive, coordinated wave of digital spirituality.
This is dcmindunicorn.com, and I’m Dularchandra Kushwaha. Let’s pull back the curtain on this hashtag to see what’s really driving this weekly storm.
A Morning Dose of “Sat-Bhakti”
Social media can feel like a mess—negativity, endless memes, arguments that go nowhere. But #GodMorningFriday jumps out as something different. It’s powered by the devoted followers of Jagatguru Tatvadarshi Sant Rampal Ji Maharaj.
While most people use social media to vent or share cat photos, his followers treat the platform like a giant, online Satsang—a spiritual gathering. This isn’t about bots or some sneaky algorithm trick. It’s real people, working together every week, all with the same goal: spreading the message of “Sat-Bhakti,” or True Devotion.
So What’s the Real Message Here?
You might ask, why bother? Why flood Twitter with the same hashtag every Friday?
Simple: it comes down to faith. These tweets aren’t just random quotes or generic wishes. They’re packed with verses from the Vedas, the Bhagavad Gita, the Quran, the Bible—all zeroing in on one idea: Who is the Supreme God? For these devotees, the answer is clear—Kabir Saheb, the poet-mystic, isn’t just a poet. He’s the Supreme Almighty.
They believe most people are stuck in a cycle—birth, death, repeat—because they lack real spiritual knowledge, or “Tatvagyan.” Fridays become their chance to shake people awake, to literally hand out a “God Morning,” and point them toward spiritual freedom (Moksha). Not just peace after death, but peace right now, in this life.
Discipline in Action
As someone who creates content for a living, I can’t help but be impressed. Getting something to trend on Twitter isn’t easy. It takes thousands of real people, all moving in sync.
The rise of #GodMorningFriday shows just how disciplined these followers are. When a community truly buys into their Guru’s teachings—believing that addiction can be beaten, peace is possible, and God isn’t out of reach—they’ll do whatever it takes to spread the word. They’re not chasing clicks or cash. They genuinely believe they’ve found the answer to life’s big problems, and they want everyone else to know about it.
A New Kind of Spiritual Movement
Not so long ago, if you wanted to share a spiritual message, you’d have to travel from town to town, talking to whoever would listen. Now? The whole world fits in your phone, and Twitter is the new village square.
You don’t have to agree with their beliefs. But #GodMorningFriday is impossible to ignore. It’s proof that our world is changing—spirituality isn’t just tucked away in temples or retreat centers anymore. It’s popping up in our feeds, in our notifications, right alongside everything else. Even in the middle of all the noise online, millions of people are still searching for—and sharing—what they believe is the ultimate truth.